TenoBell's Profile

  • Oct 19, 2006
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Latest comments made by: TenoBell

  • [quote]So, creative pros everywhere, please take T.B.’s commendable proposition to buy every expensive MacPros, MB 17’s, the MacServer, and other super-high-end stuff that Steve’s got dangling for y’all to bite, at every possible chance your current Big Mac becomes a little sluggish. That always justifies the Big Boss into taking you to the Apple Store uptown.[/quote] Also its not like these people are just freely spending money. They are running businesses. The purchase of new machines is a business expense that must be justified with the need for faster more powerful machines. These new machine must provide more productivity which equals more profit.
    TenoBell had this to say on Jun 24, 2006 Posts: 5
    Fixing Mac Pricing
  • [quote]How I wish that was true then I can develop test software in my consultancy biz with my Macs. But however I complain to Agilent or National Instrument, they give me the “not enough market value for us”, rebuttal.[/quote] I did not say Mac is converting software developers to be Mac developers. I said in many ways Mac software development is driving the over all computer software development. Look at Vista. In many many ways Vista would not be what it is without the influence of OS X. PC graphic elements are gaining the colors, dimension, look and feel of Mac software elements. [quote]Another, creative professional applications. I don’t recall Macromedia (now Adobe), InDesign, and even Photoshop CS are no longer first on the Mac. [/quote] Actually Adobe Lightroom is currently available only on the Mac. Even though Adobe sells more copies of Photoshop to the PC world, the actual photography and graphic design industry are mostly on Mac. [quote]Did you understand my V.A.R.s counter-argument to your proposition? Read again[/quote] Yes you recited parts of my original point. But in addition to the fact that Apple does not make computers specifically for the P.O.S market, this market is counts towards the appearance of Apple's low market share. [quote]Sizable in terms of profit share maybe but will no longer comprise bigger than a third of all Apple revenue from this point on. Sorry to inform you that, TB.[/quote] What facts is this base upon? Media is a perpetually changing ever expanding market. [quote]the Mac needs to pick up the ball again in PC leadership and that will start happening only with market clout. If the other guy is holding a bigger set of balls than you, wait until yours is sizable. For Apple even with Steve’s heavy ones does not matter much in the vast Cyberspherian universe where gigantors are the norm[/quote] Apple in many ways has little control over its market share. Apple has been multiplying its computer sales but its market share only slightly rises as the entire computer market increases. It is possible to sell more computers make a large profit without significantly increasing market share. It is also possible to sell more computers increase market share, but not make much profit. Apple does the former, Gateway does the latter.
    TenoBell had this to say on Jun 24, 2006 Posts: 5
    Fixing Mac Pricing
  • [quote]What you are referring to are the creative professionals, which by the way, does not make up the majority of today’s Apple revenue. Important as they are to Apple for their influential appeal, they will forever be a minority. Apple would not be alive and thriving today because of these pros’ allegiances to the Mac platform.[/quote] Yes I was talking about creative professionals. I did not say they were the majority of Mac users, but they are a sizable portion who spend a lot of money on Mac products. From my life observation (I travel often) most everyone I know using a Mac is in the creative professional. Most everyone I know who has a general computer has a PC. I work in the creative fields and am around people who use Mac on a daily basis. Many of the creative professional businesses I am in contact with from New York, to LA, to Chicago and Miami. All of these businesses use Mac in some form and several of them are completely all Mac shops. From around mid 2003 to the end of 2004 they all changed from various flavors of PowerMac G4 to the PowerMac G5. Apple is rare in the computer industry to have loyal customer base that will spend $2000 to $3000 for an office full of new workstations. That loyalty is not based on price but on quality and functionality. The same will happen with the Mac Pro over late 2006 into 2007. Businesses will spend millions to transition from the old PowerMac G5 to the new Intel Mac Pro. Professional people will trade their old Power Books for MacBook Pro. [quote]Inside that 5% US share, you are saying over half of those are happily upgrading to the upper-end of the Apple product spectrum? Nonsense. Even if they are in the market, they are more likely sniffing the lower-end cuties - the Mac minis, iMacs, MacBooks[/quote] Honestly the far majority of people I know using Mac have Power Macs and Powerbooks. A few who have the iMac G5, I've only ever seen two Mac minis outside of an Apple Store. [quote]So, creativity stalls and you have crappy software.[/quote] I would disagree on this one, in many ways software development on the Mac is driving software development on the PC. In spite of the small marketshare Mac has very excellent software. Partially because Apple leads the way in its own software development to provide an example. I cannot count the times I've been able to do something simply on a Mac that was difficult to do on a PC. [quote]Macs can be used as P.O.S. computers now. I have seen trendy restaurants using them. [/quote] I did not not say Macs cannot be used for point of sales. There are small stores in my Brooklyn neighborhood that use Macs as point of sale computers. Largely this is because they are small record stores or book stores, and the Mac fits the artist mythos. What I was saying is that you will not see a major retail chain or grocery store chain buying millions of Macs to be used as their point of sales computers. That is the real point of sales market.
    TenoBell had this to say on Jun 23, 2006 Posts: 5
    Fixing Mac Pricing
  • Two other factors I feel that often get left out of the Mac market share discussion. Apple has only 5% US and 2% global market. The good part is that Apple generally attracts juiciest part of the market. Generally Apple users are very loyal to Apple products. A large percentage of Apple's user base will buy newer expensive machines in a shorter amount of time. Software developers know a large part of Apple's market is more likely to buy expensive and professional hardware and software. As well as buy upgrades and new software versions. The majority of the budget PC world will not buy expensive software. Many will not buy a new computer until their old one simply no longer works. Because so many different brands of Windows computers their is little reason why any consumer needs to stay loyal to one brand. They will then shop on price. The other part of the market share discussion is the fact that there are large parts of the computer market that Apple does not really cater too at all. Such as point of sales or kiosk machines. There are millions of these types of computers in the world and Apple does not make machines that directly target these markets. If the overall global computer market were segmented further into media, video, photography, music recording, graphic design, audio mixing, web development, publishing there would be a huge swing in market share numbers in Apple's favor. Because these are the markets Apple is strong in.
    TenoBell had this to say on Jun 22, 2006 Posts: 5
    Fixing Mac Pricing
  • There is no real metric of how successful an ad campaign is. That pretty much can only be determined by the company. If the company felt money spent was worth getting their message out to the masses then it was a success. Most of the people I know with PC's don't really know much about computers and many really don't care. You could write COMPUTER in bold black letters on the side of a box and thats good enough for them. I believe Apple's best marketing tool are the computers themselves. The ability to walk into an Apple store and use the computer. As well as seeing people out in the world use them. Only certain types of people will buy Macs. People who feel the Mac will complement the way they work and their lifestyle. While the majority who really don't care or who are fans of Windows will continue to use Windows. I agree that this ad campaign will do nothing to sway a significant portion of the computer base to buying Macs. I don't believe Apple has any expectation of this. Apple likes being the small quirky boutique company.
    TenoBell had this to say on May 04, 2006 Posts: 5
    Why the New Mac Campaign will Fail